Here’s an excerpt from our upcoming book, THE VERY BEST AND VERY WORST: POLITICS

• THE VERY BEST PRESIDENTIAL SLOGANS

Cox and cocktails. (Warren G. Harding, 1920)
Speak softly and carry a big stick. (Theodore Roosevelt)
The buck stops here. (Harry S. Truman)
I like Ike. (Dwight Eisenhower, 1952)
Who is James K. Polk? (Henry Clay, 1844)
We Polked you in ’44, we shall Pierce you in ’52 (Franklin Pierce, seeking to succeed James Polk)

• THE VERY WORST PRESIDENTIAL SLOGANS

Vote yourself a farm. (Abraham Lincoln, 1864)
A kinder, gentler nation. (George H.W. Bush)
Not just peanuts. (Jimmy Carter)
A full dinner pail. (William McKinley)
A chicken in every pot. (Herbert Hoover)
Tippecanoe and Tyler too. (William Henry Harrison, 1840)
To err is Truman. (Dewey)
Get on a raft with Taft. (William Taft)
Government of, by, and for the people…not the monied interests. (Ralph Nader, 2004)
He’s making us proud again. (Gerald Ford)